Just check out how extra this thing looks.
Despite the hefty price tag, the Moccamaster doesn’t come with all the fancy bells and whistles of other, less expensive coffee machines. There’s no auto start, no option to adjust brew strength, or really any of the other cushy features one might expect. There are literally just two switches; one to turn it on and off, and the other to control the temperature of the hot plate. However, if buyer reviews are to be believed, the Moccamaster is a perfect example of “less is more.”
The Moccamaster features a glass carafe, an automatic drip-stop brew-basket, and will brew a 40-ounce pot of coffee in six minutes, keeping the hotplate at a temperature of either 175° or 185°, so you can keep your coffee hot without worrying about it burning. The automatic brew-basket even allows you to pull the carafe away and pour a cup without dripping from the brew basket. (Win!)
The design of the machine is cool and modern looking, plus it comes in a whopping 17 colors, so you can really get creative if you want. (If you’re dropping $300+ on a coffee machine, might as well get it in your favorite color, amirite?)
But the real price justification here definitely lies within the quality of the coffee it brews and the actual machine itself. And buyers are super vocal about it.
Amazon user Joshua M. writes:
“This is the best coffee maker available. Its perfection is in its simplicity… no unnecessary gadgetry or gimmicks… just 2 switches (on/off and high/low temp), a copper heating element, replaceable parts, and the best tasting coffee you’ve ever had. After reading reviews and watching videos all over the internet, I was convinced enough to spend the money and try it out. Now having had the Moccamaster for over 4 years, I know that I will never own another coffee maker. Aside from the initial price, there is nothing negative to be said about this product… and it really is a case of getting what you pay for… I would highly recommend the Technivorm Moccamaster to anyone without hesitation.”
Amazon user B. Smith writes:
“OK, so this is really expensive and you don’t get even any of the basic modern features you’d expect on a $20 machine like auto start or ‘bold’ versus ‘regular’ setting. What you DO get, however, is what I consider to be a great coffee experience and a rather unique and fun to operate machine. The boiler kicks on with kind of a dull roar, and then bubbles come through the center column in the water tank. I was surprised at how quiet it was. I think this is because of the weird drip funnel thing that extends down into the carafe. I like being able to watch the water bubble up from the center column, and it’s also fun to be able to pull off the grounds cover and watch the coffee grounds become saturated with water. I was really worried about regretting my purchase because of the price, but to my surprise I’m enjoying the thing. I’ve had no problems with the machine at all. If you’re the kind of person that might impulse buy a $300+ coffee machine because it’s cool and made of metal and comes in pretty colors, I don’t think you’re going to regret this at all.”