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Santa Cruz cafe’s battle over name; other cat-named companies


The legal fur is flying in Santa Cruz. The folks who run Cat and Cloud Coffee say they have received a cease and desist from Caterpillar Inc. over the cafe’s use of the word ”CAT” in their restaurant and the merchandise and clothing they sell.

KSBW, the NBC affiliate in Monterey Bay, is reporting that the big tractor maker, which has trademark rights to “CAT,” is going after the coffee shop in court. Co-owner Jared Truby found the legal assault ludicrous and asked an attorney to try and stop Caterpillar from rolling over them.



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